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Netmeg - What type of issues were they ? It sounds like this was a filter issue with regards to meta titles, in which case I wouldn’t call it a penalty.
Sorry for splitting hairs - it’s just i see “remedial” works differently from things like cleaning up non compliant “link building practices” - if you get my drift.
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Tedster - Do you mean consistantly ?
For what it’s worth, we have fallen into some difficult periods in the past. I remember we were pursuaded to engage in a ” same theme ” link swap network and within 2 weeks the experimental sites went quickly south - pretty much out of the index. Fortunately we recognised the error and reversed those links out. Within another 2-4 weeks our sites were back flying again [ but not as high as we were tempted to before ].
For years we grappled with duplicate content - it gave the appearance of a penalty. Eventually we understood how to manage it and the sites responded to top positions with 2-3 weeks.
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I don’t believe in this for the majority of sites. Google’s guidelines are so full of interpretation with anomalies in the SERP’s , plus a competitive landscape nobody could claim to walk in a straight line of knowledge, let alone implementation.
And last of all , for that reason I have no idea if Google really forgives, particularily if you file the confession in the “reinclusion request”.
Who on earth can be fully confident and know for sure what might happen here - even inside the human reviewer’s head. Please tell me I’m wrong … i want to hear it